At Premiere Innovation, we specialize in working with athletic departments and teams to tell the stories of their programs by building branding opportunities into their facilities.  We have built our business through creating custom displays and graphic exhibits highlighting key features and accomplishments of a program.

Not all universities understand and fully appreciate the value of their brand.  They think of it only as a mark or a logo.  What we do, is create a memorable experience with a brand in a way that is more in control of perception.  We describe a brand as being a collection of perceptions in the minds of the audience.  Those perceptions can be good or bad, they can be lofty or simple.  When a 17 year old prospect walks onto campus, the recruiter is trying to guide those perceptions in a way that is positive and distinctive.

Understanding the mind of a young athlete is an elusive concept.  What do they respond to?  What motivates them?  Research shows that more and more student-athletes are drawn to their choice because of how it makes them feel.  We believe this is what sets Premiere Innovation apart from the rest.  We are not just another design firm.  We are a company comprised of former athletes, coaches, and sports fans.  We understand the trenches, the feeling of victory..and defeat.  We understand what it means to take pride in your university, team, and yourself.

Because of this, we approach every project with passion and listen carefully to the university to understand what makes them distinctive.  We want the recruits’, current athletes, and alumni to all have an experience that comes alive.  We want them to remember their experience, share their experience, and look forward to having that experience again.